Qualcomm Atheros, Director, Product Marketing
Gary Brotman is a marketing veteran with more than 15 years of experience designing and marketing media software, hardware and services that push the boundaries of technology. The majority of his career has been dedicated to helping consumers, artists and companies discover, experience, promote and distribute media online. Brotman is currently Director of Product Marketing for Qualcomm Atheros (QCA), a wholly owned subsidiary of Qualcomm Incorporated, which develops wireless technologies for the connected home. Brotman is currently responsible for leading strategic marketing and business efforts for QCA's connected home media services, including the Skifta media platform. He has also led marketing teams for Qualcomm Labs and Qualcomm's Global Market Development group.
Prior to joining Qualcomm, Brotman was the head of Artist Services and Marketing for Santa Monica-based Topspin Media, where he lead a team responsible for marketing the Topspin software platform and providing strategic guidance to artists, managers, labels and Topspin marketing ecosystem partners on developing and managing direct-to-fan businesses. While at Topspin, he designed direct-to-consumer record release campaigns and businesses for a host of major-label and indie artists including Eminem, David Byrne, Peter Gabriel, Adam Freeland, Van Hunt, and many others.
Prior to joining Topspin, Brotman was the head of product marketing at Yahoo! Music, where he was responsible for developing marketing strategies in support of the division's ad-supported and paid music services.
Before becoming part of the Yahoo! Music team, Brotman served as Director of ECommerce and Corporate Communications Director for Musicmatch, makers of the Musicmatch Jukebox. The lion's share of his time at Musicmatch was dedicated to developing marketing and communications strategies and driving customer acquisition and retention efforts in support of the company's premium software, music downloads and premium music subscription products.
Prior to joining Musicmatch, Brotman was an account supervisor in the Los Angeles office of international PR firm, Golin/Harris. While with the firm, Brotman built a practice focused solely on the digital music space, providing communications counsel and developing product launch strategies for a client roster that included Amazon.com, Creative Labs, Texas Instruments, Musicmatch, and Forrester Research, among others. This digital music practice was credited as the first of its kind within a major PR firm.
Follow Gary on Twitter: @GaryZero
