The Roxy / Adler Integrated

After years as a band manager, promoter, and restauranteur, Nic took the helm at The Roxy in 1998. An entrepreneur and community builder, Nic was drawn to the cutting edge concepts he found in the burgeoning field of social media. In 2007 he launched a blog that went on to win The VH-1 Rock Honors Award for Best Music Venue Website. Always an early adaptor, Nic began tweeting in 2008 and is now the #1 Music Venue on Twitter and Facebook in the world. As his social media program grew, Nic began to see the importance of being a part of the larger community of the Sunset Strip and the City of West Hollywood. Nic is co-producer of the Sunset Strip Music Festival, which draws over 30,000 music fans to the city every August and celebrates the Strip's legacy as it highlights some of music's newest talent.

He is Vice President of the Sunset Strip Business Association and a regular at City Council meetings where he is leading efforts to bring the community together. Featured in the New York Times, Mashable,TechCrunch, Los Angeles Times, Fast Company, and cover stories in LABJ, Venues Today and Nightclub and Bar Magazine, Nic is reinventing his club, his street and eventually his city using the fundamental concepts of community building inherent in social media.

Follow Nic on Twitter: @nicadler and @theroxy